Communicate Your Company Message Successfully

A marketing piece extends beyond an advertisement or a brochure, an email to an associate is just as important as a sales letter.

Below are some vital tips that will help your marketing outreach, whether you are writing an email or copy for a one-page advertisement/sales letter.

Look through your customer’s eyes. Listen through their ears.
Does your message convey the information they want or are searching for? Does it initiate them to take action? Do you clearly answer the questions that they are asking?Copywriter

Keep cutting! Don’t stop. Keep cutting!
I’m sure you’ve heard the acronym KISS – Keep It Simple Stupid. Do not complicate. Shorten your sentences and avoid complex language. People are busy and they will not have time to read poorly phrased sentences that include extra words. Simply, keep it simple.

Remember your favorite English teacher.
That means fixing all grammatical errors and avoid using passive voice.

We all work with deadlines and writing clearly can become time-consuming; however, once it becomes a habit, you will save time, increase the impact of your message and gain appreciation from your associates.

Visuals Tips That Will Increase Your Web Success

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What drives success on the web? Often, success is measured by how quickly and effectively you communicate your content to the user. Every aspect of your site – including the content, layout, visual aesthetics, and interactive behavior – can potentially hinder web traffic and more specifically user retention.

Visual communication is perhaps most important on the web as the eyes are the primary sense we use to absorb, understand, and act upon web content.

Tips to Tweak Your Site

Let the content drive the development of your site.

There is a reason why a user comes to your site, to solve a “problem.” You must first define whether they are searching for entertainment, information, transaction or a combination. Once you understand why the user has come to your site, you can utilize your content in an organized manner to solve their problem. In your main navigation area, create 4-7 headings from your most informative and accurate content that will likely provide an answer to the user. Make sure the user can access these headings at all times. Check out Cheyenne Dental Group for a good example.

Use different font types and sizes to differentiate headings and subheadings. A short heading in a slightly bigger or bolder font can clearly communicate the information contained within – creating visual convenience for the user and increasing likelihood of web retention. Don’t go overboard, your site will look unorganized and chaotic. A good example is Shana Insurance – with just two font variations they display a ton of information in an organized manner.

website heatmaps, Infinite Communications, good website design

Heatmaps from user eyetracking studies of three websites. The areas where users looked the most are colored red; the yellow areas indicate fewer views, followed by the least-viewed blue areas.

Where Are You Looking Right Now?

There have been many eye-tracking studies that show the first place a user will look when they land on your page is the top-left corner. Next, they will start scanning down the page, either going back and forth like a “z” shape or just start to scan downwards like a rollercoaster drop. Our theory is that the eyes will start their focus on the left side of the page (just like how we read a book!) and look for the first focal point that can anchor its attention. Try it yourself on a random webpage and see where your eyes go.

The top-left corner is often a good place to display your company logo. If you’re hungry for conversions, then place your call to action (i.e. your 800 number or mailing list form) on the right and “above the fold”. Above the fold refers to the top half of your web page.

Increase Conversions

Conversion stats show that having an image looking directly at your call to action can actually increase conversion rates. The eye will tend to follow where the people in the picture are looking. What happens when you’re out on the street and you see two people looking up in the sky? It is a natural urge, you can’t resist!

Keep your forms sweet and short. Research shows more than 90% of prospects bail out on the average online registration form. It doesn’t take much to reduce such content; it could prove very valuable in kicking up your conversions.

What is New Media Marketing? And What Are The Benefits?

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New Media can simply be summarized as digital technologies – this includes the Internet, mobile phones, mp3 players, & television (digital satellites & cable boxes).

Today’s world wide web has entered a stage called 2.0 – Web 2.0 allows the user to interact, add and subtract to spaces on the web mostly at no cost; thus, creating a virtual community! Just as important are search tools and directories that are becoming more target-oriented and specific; allowing Internet users to find the exact product/service they need.

Social Networking Sites, free video platforms like YouTube.com, and Blogs are the perfect example about how an Internet user can make his or her own imprint on the net for virtually no cost other than time.

How does marketing fit in Web 2.0?

New Media Marketers utilize digital platforms, create new ones, or enhance current ones to sell, promote, and communicate products or services.

Why New Media?

Target marketing has never become so simple…web users search for a product/service and marketers can optimize their website to meet the need of consumer. Marketing will always be about the consumer; find what they want and deliver it to them.

Simply people spend more time on the web… Also, we like to be a part of communities and this new Web 2.0 world gives us the freedom to join the type of community that most interests us. These thriving online communities are the perfect place for marketers to build a two-way relationship with their target audience, allowing the audience to ask questions and make suggestions – neither of which are possible in traditional marketing . For example, people join the Facebook page of their favorite TV show = a mutual beneficial relationship. More relationships mean more business.

Adjustments, Maintenance, & Tracking – Do you ever wonder how Amazon or itunes sends you emails suggesting books or songs that you might like – that’s tracking – a bit scary, no? The Web makes it easier for marketers to track which ads work best, and which ads need enhancements.

New Media marketing dollars bring greater returns with lower costs on the Web! Isn’t that the name of the game?

Welcome to Wired In, Marketing Tips That Earn

Our firm believes that marketing is an ever-changing field of study and there are new methods, ideologies, and tactics being introduced every day. The foundation to achieving your goals, however remain the same, they require . . .

Commitment

Achieving results means understanding each and every one of your goals. Communicating with your consumers is no longer an expense, it is an investment. Our marketing philosophy utilizes innovative tools to maximize your return on investment.

Research

Getting to know your customers – who they are, what their needs are, as well as their past and future behaviors is the first step to creating a program tailored for your business. Determining several methods of reaching current and prospective customers is key to a successful marketing campaign. Our ability to identify these methods is what sets us apart from our competition.

Creativity

Don’t compromise. Separating your business from the competition requires more courage and effort. Pushing boundaries and understanding there are no limits is how mountains are climbed.

Infinite Communications: Architects of Optimization & Engagement