Your Reputation Is Your Most Important Marketing Tool – Here’s How To Manage It

Marketing experts claim that an estimated 92 percent of consumers base their purchasing decisions on online reviews. The increasingly savvy consumers are relying on social media platforms and third-party review sites, such as Facebook, Yelp, and Google+ to read reviews, parse out provider information, and get updates on the latest trends in order to make more informed choices when selecting a provider.

Concept illustration - feedback, reviews and rating, testimonials, like, communication. Voting system, communications and technology reviews. Editable Stroke. Vector illustration

More than ever before, businesses have to be proactive in managing their online reputation to make sure that their practice portrays a positive image to their audience. This will, in turn, ensure the loyalty of your existing clients, get you new patrons, and help you achieve your long-term business goals.

If you, however, continue to ignore any negative online reviews of your practice or fail to engage with your customers and prospects, you will be viewed as untrustworthy, which will make it hard to convert your visitors.

Here are a few other reasons why you should work on your online reputation:

  1. Good/bad reviews easily go viral on social media

Social media is one of the most powerful digital marketing tools available today. With over 1.8 billion active members in the different social media networks – Facebook, Twitter, Pinterest, etc. – having a presence on multiple platforms can increase your reach within your region considerably.

Social media and third party review websites work hand-in-hand, since most people prefer to post reviews and comments using their personal social media profiles. In turn, these comments (like on Facebook or Google+) show up on the News Feed of the reviewer’s family members and friends, who may respond by “Liking” the review or even adding their own comments to the chain of comments already made by other people.

With such an elaborate sharing structure, a single review made via social media can grow your reputation exponentially through “Likes”, “Shares”, and comments. If the review is a positive one, you can easily reach new prospects and grow your conversions.

  1. Positive reviews encourage word-of-mouth referrals

Marketing experts claim that 80 percent of consumers consider online opinions as if they were personal recommendations from a close friend or family member, which are said to influence consumer decisions more than online ads.

This means that positive online reviews by your satisfied clients can easily reach other prospects beyond their circle of family and friends on social media. For instance, someone searching for your services in your area can come across your positive review and be influenced to try your practice.

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User reviews and feedback are important

  1. Positive reviews boost your SEO

Positive online reviews not only give prospects a reason to choose you, but also give Google and other search engines a reason to list you at the top of SERPs for local searches in your industry.

At this point, you don’t need convincing that consumers rely heavily on online reviews. And since search engines are in the business of giving searchers the most relevant results based on the search query, they love online reviews too. In fact, online reviews account for nearly 10 percent of search engines’ ranking factors.

Search engines take into consideration what consumers find to be valuable when ranking local webpages. So, good online reviews can boost your local SEO strategy.Great Reviews When People Search Your Name

How to start building your online reputation

Now that you know how important your online reputation is to building a successful business, how or where do you start with creating a good one?

Step 1: Create or claim your business review pages

To begin with, you need a place where you can direct and control your 5-star reviews. So, create or claim business pages for your business on the popular third-party review sites, including:

  • Yelp – Findings from a Harvard Business School study showed that a single star increase on Yelp review could lead to a 5-9 percent boost in revenue. This is the most popular third-party review site, followed by
  • Google+ – This platform has an estimated 135 million active users, and over 1 billion Google daily searches. Having a Google+ page will increase your chances of appearing first in SERPs when a consumer uses Google search engine to perform a local search. Additionally, linking your Google+ account to your business site creates credible backlinks for better SEO
  • Facebook – There are over 1 billion active users on Facebook today. This is the biggest social media platform available, giving you an opportunity to reach an incredibly large number of people, not only through reviews, but also sponsored/paid ads.

Sometimes, these websites use publicly available data to create a page for your business. So if you find one that already exists, simply claim it for free. Once you create or assume ownership of the pages, you can monitor incoming reviews and respond to them as the official representative of the practice.

Step 2: Track the Reviews

After setting up your business pages, you should monitor any reviews posted on them. It can be hard to keep track by yourself and still run your business, so consider assigning one of your employees to monitor all three (or more) platforms for incoming reviews and mentions.

Instruct them to promptly and appropriately respond to reviews as soon as they’re made to avoid bad reviews from going unnoticed and unaddressed.

Keep in mind that if there are any online platforms in your local community where people review and comment on local businesses – like a city-of-commerce website or local business directory – it should be monitored as well to connect with local area residents.

Step 3: Encourage positive reviews

When you know that your business is providing a unique and pleasant experience for your customers, you should encourage them to leave positive, five-star reviews of your practice.

Ask your highly satisfied customers directly to review your business, but don’t instruct them what to say or take it personally if they don’t.

Otherwise, encourage them by:

  • Making it easy to access third-party review sites by embedding icons that link to them on your business website. The icon could be marked “Review Us Now” directing visitors to Yelp or Google+
  • Using survey tools to send satisfaction surveys to your current and new clients. The tool prompts users who leave a positive review to rate your business on a trusted third-party review site, and also gives you access to consumer feedback that you can use to identify your strengths and weaknesses. One such tool is the iMatrix Survey Tool
  • Give your clients a reason to help you and review you by introducing new offers, providing valuable content, or presenting some other kind of incentive that make them more willing to leave a review

Step 4: Respond to reviews

When your clients take time to review your business, it is important to acknowledge their opinions. This will not only make them happy, but also present you to prospects reading those reviews as a courteous and professional business that values feedback, whether positive or negative.

Studies suggest that 71 percent of consumers who experience a quick and effective response to their comments are more likely to recommend that business to others, compared to 19 percent of consumers who review but don’t get a response. So,

  • Always respond quickly to someone’s comment or concern
  • For good reviews, say “thank you” and perhaps “welcome again”
  • Remember to incorporate keywords for SEO purposes. Include a location, business industry, and other keywords a prospect is likely to use when searching for your business
  • It is important that you be genuine in your response. Don’t simply copy-paste one generic response. Instead, personalize each response according to the feedback provided.

Finally, always respond to negative reviews as well. Studies show that 86 percent of online consumers like to hear from a company regarding a complaint or negative review. So, take your time to respond thoughtfully, demonstrating how much you value your business, and how you solve potential problems for your clients. Investigate any complaints before responding, and if need be, resolve serious problems in private before mentioning on the review that the problem was addressed.

New Medical Website Launched For Vibrance Medical Group

Leading health and wellness medical practice, Vibrance Medical hired Infinite Communications for a rebranding & marketing campaign. With a vision to enhance his practice brand and website, Dr. Darren Clair collaborated with our team to implement a strategy that intrigues the community to take advantage of his progressive healthcare approach. The campaign includes a logo refresh as well as a new responsive website with search engine optimization and monthly marketing. The website features Dr. Clair’s abundance of success stories, appearances on national television, as well as detailed and visual breakdown of his unique programs such as his acclaimed weight loss program in Westlake Village.

Please visit Dr. Clair’s website here: www.vibrancehealth.com

Healthcare Marketing Before & After

7 Marketing Statistics Every Manufacturer Should Know

marketing for manufacturers infinite communications

A few weeks ago I was invited by the CMTC – California’s trusted resources for a thriving manufacturing industry – to present on topics related to website design and Internet marketing. Infinite Communications and CMTC have partnered together to educate business owners within the industry on the ideas and strategies to ensure they stay “ahead of the pack” in these fast-changing times.

Below are some startling statistics I shared with the group of over 30 advisors, consultants and team members who service manufacturing clientele ranging from small mom-and-pop business to large corporations with hundreds of employees.

 

1. 56% of industrial professionals don’t contact a vendor until they compare & evaluate a vendors through a supplier’s website content.

People are no longer searching yellow pages or Thomas Net’s old directory, but instead are looking for information on your website. Is your website current with the latest information of your product & service offerings?

 
2. 83% of buyers review up to three pieces of content before making a decision on an industrial purchase over $1,000. 

In today’s information age, every prospect is looking to get better educated before they make a purchase. By creating more valuable content – text, white papers, blogs, videos, infographics, case studies, testimonials – to educate your target audience, you are tipping the scale in your favor. The best way to do so is to take an Integrated Internet Marketing approach.

 

websites and marketing for manufacturers

3. 84% of industrial professionals use the Internet to find components, equipment and services.

Virtually all of these industrial professionals are using search engines to look for such materials and services. Make sure your website is optimized with SEO Best Practices. And if you are currently hiring an SEO company, be sure to Know What You’re Paying For With SEO.

 

4. 70% of industrial professionals use search engines when comparing and evaluating potential suppliers.

Google,Yahoo and Bing are all search engines and are the first place prospects go when evaluating you and your competition. The manufacturing industry as a whole has yet to take full advantage of SEO (Search Engine Optimization) strategies, and the businesses who start to dominate search rankings will see an significant increase in new website traffic and new lead inquiries.

 

5. 78% of people watch videos online every week.

YouTube is the second most used search engine in the world. That is a clear indicator that people – including your prospects – want to consumer more video content.

 

video marketing manufacturing companies

6. Manufacturing marketers cite video as their top content marketing tactic. 

Nowadays, a successful video marketing not only includes the creation of a highly engaging & informative video, but also the distribution of that video through multiple online platforms (ie. YouTube, Vimeo) to ensure it’s getting the most online reach.

 

7. Top 3 social media sites used by manufacturing marketers are Facebook (77%), YouTube (67%) and LinkedIn (61%). 

It’s important that manufacturing companies stay true to their unique value proposition, and utilize the proper social media channels to not only promote that message, but more importantly engage with your target audience.

 

How Can We Help You?

Our marketing firm, Infinite Communications, has been working with Manufacturing & Industrial companies for the last 8 years, helping them increase revenue through improved online communications, including: websites, search engine optimization and much more.  Please contact me at Kayvan@thisisinfinite.com or 818.990.9843 to learn about how we can help you.

 

mfg day manufacturing day

Manufacturing Day 2016 | Oct. 7, 2016

Manufacturing Day℠ is a celebration of modern manufacturing meant to inspire the next generation of manufacturers. Click Here to learn more about how you can get involved.

Sources: #1, #3, #4 GlobalSpec 2013 Digital Media Use in the Industrial Sector, #2 GlobalSpec Industrial Buy Cycle Survey, #5 Hubspot, #6, #7 Content Marketing Institute 2013 Benchmarks, Budgets and Trends report,

Infinite Launches Website for A+ Tutoring in The San Fernando Valley

Infinite Communications launches the newly designed website, including:
• Custom design & modern graphics
• Responsive mobile friendly platform
• Content development
• Search Engine Optimization (SEO)
• Integration with Yelp & social media
• Easy Online Request forms
• Sliding photos & testimonials

a plus in-home tutoring website design

A+ Tutoring offers one-on-one private in home tutoring throughout the San Fernando Valley and greater Los Angeles area.

View Website >

aplus-tutoring-1

Infinite In The News: Internet Marketing Firm Infinite Communications Demonstrates Medical Niche Marketing with Newly Published Case Study

New case study shows how niche marketing gives doctors, dentists, surgeons, and other medical professionals an edge in connecting with potential new patients online.

Infinite Communications, a national Internet Marketing firm, utilizes new case study to show medical professional how niche marketing has helped practices gain an influx of new patients from the web. As doctors from coast to coast can attest, running a private practice while offering a superior level of patient care can be a daunting, exhausting and often frustrating process – especially when additional time and effort must be devoted to the marketing needed to attract new patients. The fact that Google – by far, the most used search engine on the World Wide Web – seems to change what’s needed for optimal results with incredible frequency makes marketing even more challenging than ever.

To achieve maximum visibility online, experts in the field of website design and Internet Strategy have long urged doctors with small or mid-sized practices to focus on niche marketing as the most cost-effective approach, as hospitals and others devote huge budgets to their own campaigns. Those advocating a niche marketing approach often urge doctors to focus on one single specialty. One flourishing firm in the Search Engine Optimization and Internet marketing field, however, has been achieving remarkable results for doctors by helping them simultaneously showcase not just one, but several specialties – a strategically designed niche marketing campaign designed to serve a range of patients in search of highly specific information.

Since 2008, Infinite Communications, Inc., an SEO and Internet Marketing firm based in Sherman Oaks, California, has maintained a reputation for providing doctors and other business owners with three, four and even five narrow-focused ways of responding to individual queries and helping their clients develop effective “long-tail” strategies that deliver measurable and impressive growth. Major online retailers like Amazon.com and Apple have demonstrated the wisdom of the “long-tail” approach, catering to a large number of individuals with highly specialized interests resulting in business growth exceeding what might be possible through traditional “mass marketing.” When this strategy is applied to the medical profession, each doctor is seen as a respected authority in several aspects of care, not just one. “As Google’s search algorithms change continuously, this approach allows us to position our clients as experts in multiple areas, and they’ve seen tremendous growth as a result,” says Ali Soufi, CEO of Infinite Communications.

One example of the tremendous benefits possible through this strategy of creating multiple websites and Internet marketing campaignsfor an individual doctor or medical practice is the work that Infinite Communications has done on behalf of Dr. Khosroabadi, a Los Angeles based orthopedic surgeon. The firm created five separate and distinct websites and marketing campaigns for Dr. Khosroabadi, each one showcasing one of the surgeon’s specialty areas. Each specialty area also features numerous video segments on Dr. Khosroabadi’s YouTube channel, and have attracted nearly 90,000 views. In addition to the video segments, educational infographics are available for each of the five specialties, as well as easy-to-find answers to frequently asked questions. Each website targets a slightly different audience and set of keywords, and each one is also supplemented with a targeted Google Adwords campaign. One of Dr. Khosroabadi’s specialties, for example, is a new, minimally invasive technique for treating bunions.

Dr. Khosroabadi has also benefitted from the synergistic impact of traditional media combined with his online presence as television news and other shows bring attention to his various specialties and inspire many viewers to seek additional information online. A segment on the nationally syndicated television show “The Doctors,” for example, provided Dr. Khosroabadi with an opportunity to connect with nearly two million viewers, and a segment on KNBC-TV focusing on another aspect of his work was also seen by a vast audience in Los Angeles, the nation’s second largest market. The individual websites created for Dr. Khosroabadi and the fact that he appeared so prominently in natural search results were essential in persuading television producers that he was an expert in each specific niche, and the media exposure he received led a steady stream of interested patients to contact him, not just those in the Los Angeles area where his practice is based but also from locations throughout the US and internationally. Parham Nabatian, Chief Marketing Officer of Infinite Communications, notes the impressive effectiveness with which this multiple-niche campaign has helped the firm’s client connect with new patients. “Dr. Khosroabadi’s campaign generates patients from all over the country because he is seen as the expert for his various procedures, both through traditional media and through Google search results,” says Nabatian.

Infinite Communications CEO Ali Soufi and Chief Marketing Officer Parham Nabatian are available for interviews, to share their expertise on how doctors – and others – can make use of this multiple-tangent niche marketing strategy to connect with the widest possible audience. In interviews, they are available to discuss:

  • Why online niche marketing gives doctors and other business owners an edge in connecting with potential new patients or customers.
  • How to determine the ideal number of narrow-focused specialties for one practice or business to promote online.
  • How social media can be used to bring large numbers of new visitors to these websites.
  • How traditional public relations used to secure interviews and other media coverage can be beneficial in maximizing an online marketing campaign.