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Infinite Launches Website for A+ Tutoring in The San Fernando Valley

Infinite Communications launches the newly designed website, including:
• Custom design & modern graphics
• Responsive mobile friendly platform
• Content development
• Search Engine Optimization (SEO)
• Integration with Yelp & social media
• Easy Online Request forms
• Sliding photos & testimonials

a plus in-home tutoring website design

A+ Tutoring offers one-on-one private in home tutoring throughout the San Fernando Valley and greater Los Angeles area.

View Website >

aplus-tutoring-1

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Infinite In The News: Internet Marketing Firm Infinite Communications Demonstrates Medical Niche Marketing with Newly Published Case Study

New case study shows how niche marketing gives doctors, dentists, surgeons, and other medical professionals an edge in connecting with potential new patients online.

Infinite Communications, a national Internet Marketing firm, utilizes new case study to show medical professional how niche marketing has helped practices gain an influx of new patients from the web. As doctors from coast to coast can attest, running a private practice while offering a superior level of patient care can be a daunting, exhausting and often frustrating process – especially when additional time and effort must be devoted to the marketing needed to attract new patients. The fact that Google – by far, the most used search engine on the World Wide Web – seems to change what’s needed for optimal results with incredible frequency makes marketing even more challenging than ever.

To achieve maximum visibility online, experts in the field of website design and Internet Strategy have long urged doctors with small or mid-sized practices to focus on niche marketing as the most cost-effective approach, as hospitals and others devote huge budgets to their own campaigns. Those advocating a niche marketing approach often urge doctors to focus on one single specialty. One flourishing firm in the Search Engine Optimization and Internet marketing field, however, has been achieving remarkable results for doctors by helping them simultaneously showcase not just one, but several specialties – a strategically designed niche marketing campaign designed to serve a range of patients in search of highly specific information.

Since 2008, Infinite Communications, Inc., an SEO and Internet Marketing firm based in Sherman Oaks, California, has maintained a reputation for providing doctors and other business owners with three, four and even five narrow-focused ways of responding to individual queries and helping their clients develop effective “long-tail” strategies that deliver measurable and impressive growth. Major online retailers like Amazon.com and Apple have demonstrated the wisdom of the “long-tail” approach, catering to a large number of individuals with highly specialized interests resulting in business growth exceeding what might be possible through traditional “mass marketing.” When this strategy is applied to the medical profession, each doctor is seen as a respected authority in several aspects of care, not just one. “As Google’s search algorithms change continuously, this approach allows us to position our clients as experts in multiple areas, and they’ve seen tremendous growth as a result,” says Ali Soufi, CEO of Infinite Communications.

One example of the tremendous benefits possible through this strategy of creating multiple websites and Internet marketing campaignsfor an individual doctor or medical practice is the work that Infinite Communications has done on behalf of Dr. Khosroabadi, a Los Angeles based orthopedic surgeon. The firm created five separate and distinct websites and marketing campaigns for Dr. Khosroabadi, each one showcasing one of the surgeon’s specialty areas. Each specialty area also features numerous video segments on Dr. Khosroabadi’s YouTube channel, and have attracted nearly 90,000 views. In addition to the video segments, educational infographics are available for each of the five specialties, as well as easy-to-find answers to frequently asked questions. Each website targets a slightly different audience and set of keywords, and each one is also supplemented with a targeted Google Adwords campaign. One of Dr. Khosroabadi’s specialties, for example, is a new, minimally invasive technique for treating bunions.

Dr. Khosroabadi has also benefitted from the synergistic impact of traditional media combined with his online presence as television news and other shows bring attention to his various specialties and inspire many viewers to seek additional information online. A segment on the nationally syndicated television show “The Doctors,” for example, provided Dr. Khosroabadi with an opportunity to connect with nearly two million viewers, and a segment on KNBC-TV focusing on another aspect of his work was also seen by a vast audience in Los Angeles, the nation’s second largest market. The individual websites created for Dr. Khosroabadi and the fact that he appeared so prominently in natural search results were essential in persuading television producers that he was an expert in each specific niche, and the media exposure he received led a steady stream of interested patients to contact him, not just those in the Los Angeles area where his practice is based but also from locations throughout the US and internationally. Parham Nabatian, Chief Marketing Officer of Infinite Communications, notes the impressive effectiveness with which this multiple-niche campaign has helped the firm’s client connect with new patients. “Dr. Khosroabadi’s campaign generates patients from all over the country because he is seen as the expert for his various procedures, both through traditional media and through Google search results,” says Nabatian.

Infinite Communications CEO Ali Soufi and Chief Marketing Officer Parham Nabatian are available for interviews, to share their expertise on how doctors – and others – can make use of this multiple-tangent niche marketing strategy to connect with the widest possible audience. In interviews, they are available to discuss:

  • Why online niche marketing gives doctors and other business owners an edge in connecting with potential new patients or customers.
  • How to determine the ideal number of narrow-focused specialties for one practice or business to promote online.
  • How social media can be used to bring large numbers of new visitors to these websites.
  • How traditional public relations used to secure interviews and other media coverage can be beneficial in maximizing an online marketing campaign.
Posted in Business Development, Infinite Communications, Internet Marketing, New Media Marketing, Online Reputation, Online Video Marketing, Search Engine Optimization, Social Media Marketing, Website Development, Website Template | Tagged , , | Comments Off on Infinite In The News: Internet Marketing Firm Infinite Communications Demonstrates Medical Niche Marketing with Newly Published Case Study

Great First Quarter – Infinite in the News!

2016 has started off great for our firm, we work with all types of brands and businesses but have noticed an influx of manufacturing and industrial companies around Los Angeles calling us to enhance their marketing. It is always exciting to work with companies that make the economy grow.

We’re excited about some of the websites we’ve recently launched.

Pump Engineering  &   QAir

A major distributor and supplier industrial pumps, Pump Engineering hired Infinite Communications for an online marketing overhaul. The campaign included a re-imagined, custom-built website featuring a robust web structure built specifically for Search Engine Optimization. Since it’s re-launch the website has  seen a significant increase in organic search results.

FitCreamer.com

FitCreamer, a brand new coffee creamer hired Infinite Communications to design & develop a custom-built WordPress website. The website includes a full e-commerce shopping platform to allow website visitors to easily make purchases online. Advertising copy that emotionally speaks to the website visitor was created in order to target specific buyers and in an effort to drive a call-to-action. 

Bastiat Partners

 

In addition, we were honored to be featured in the San Fernando Valley Business Journal for our aesthetic style.

Please click the photo below to read the article.

Parham Nabatian Style

 

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5 Important Elements Manufacturing & Industrial Businesses Should Communicate On Their Websites

In the 7 years running our marketing firm, the biggest surprise for my colleagues is when they find out the number of industrial and manufacturing clients Infinite has for Search Engine Optimization and Internet marketing services.

I’m often asked… “Wait, you mean companies search online to purchase $20,000 parts?”

or even

“That Fortune 500 Company looked online to buy those shipping products?”

The answer is Yes!

Engineering, industrial and manufacturing companies are extensively using search engines to find suppliers. This means that if you are a distributor or supplier … you are losing revenue opportunities if your website does not successfully communicate your proficiencies.

Manufacturing Website Design

Here are 5 important elements that will help you convert website visitors into revenue opportunities:

#1 Be specific about what you do and industries you serve. I can’t stress this enough… if your website doesn’t clearly explain what your company does, then you will lose business opportunities. Hiring a marketing company or copywriter will solve this problem.

#2 Scientific or case study proof of your capabilities. Working with your sales team, find out the questions that your customers typically ask about your product or service and use those answers to create the appropriate case studies that convert your website visitors.

#3 Actual photography of your facilities and/or products. Give buyers an inside and detailed look at your company. Great photos often times create appeal for your company…for example, one of our clients is a print shop, they have a huge facility and we placed a large photo front and center on the homepage to ensure visitors know right away what size company they are working with.

Manufacturing Website Design

#4 Benefits, Benefits, Benefits. This is marketing 101;  always clearly identify the advantages of hiring your firm over others. Advantages can include years of experience, your progressive approach, awards you’ve won and much more.

#5 Certifications/Associations. In today’s business environment, being a member of an organization or having an appropriate certification is a great way to showcase that you are involved in the community and are a reputable company.

Industrial Marketing Company

Our marketing firm, Infinite Communications, has been working with Manufacturing & Industrial companies for the last 8 years, helping them increase revenue through improved online communications, including: websites, search engine optimization and much more.

Please contact me at Parham@infinitecomm.net or 818.990.9843 to learn about how we can help you.

Posted in Content Strategy, Infinite Communications, Internet Marketing, Uncategorized, Website Design, Website Development | Tagged , , | Comments Off on 5 Important Elements Manufacturing & Industrial Businesses Should Communicate On Their Websites

Recent Updates on Running my Marketing Firm – Infinite CMO Parham Nabatian

At Infinite Communications, we love to keep ourselves busy with great work and community activity. Running a marketing firm is great because it allows me to implement diverse activities that both benefit me personally and the company. Our team is big on continuing education and we are constantly attending conferences and workshops. Below is recent news about our company, takeaways from a conference and a daily approach I’ve taken that has changed my life.

CIS Los Angeles Students Tour California Pizza Kitchen Headquarters

A special thank you for the generosity of California Pizza Kitchen (CPK)… 6 months ago I had a vision of taking students of Communities in Schools of Los Angeles, on a tour of a really cool company with a great culture because my passion is to help kids from different circumstances DREAM BIG. When I asked our previous client CPK if they would host they said YES right away! Today they took 30+ high school students on a tour of their offices, had 4 of their executives speak about their career paths, gave them gift cards, and fed them delicious food. Even if it’s just one student from that day who starts a company or attains a dream career, I’d be very grateful.

CPK Tour

Significant Takeaway from the iCONIC Conference presented by Inc. Magazine and CNBC

Myself and Infinite VP Kayvan Mott attended the iCONIC conference presented by Inc. Magazine and CNBC in Washington D.C. Kenneth Cole’s story was one my of most profound takeaways.

Read it here: “Gangstas Do What They Want, Suckas Do What They Can”

The Decision I Make Every Morning

Lastly, read about the decision I make every morning and see how it can enhance your life too!

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