In the 7 years running our marketing firm, the biggest surprise for my colleagues is when they find out the number of industrial and manufacturing clients Infinite has for Search Engine Optimization and Internet marketing services.
I’m often asked… “Wait, you mean companies search online to purchase $20,000 parts?”
“That Fortune 500 Company looked online to buy those shipping products?”
The answer is Yes!
Engineering, industrial and manufacturing companies are extensively using search engines to find suppliers. This means that if you are a distributor or supplier … you are losing revenue opportunities if your website does not successfully communicate your proficiencies.
Here are 5 important elements that will help you convert website visitors into revenue opportunities:
#1 Be specific about what you do and industries you serve. I can’t stress this enough… if your website doesn’t clearly explain what your company does, then you will lose business opportunities. Hiring a marketing company or copywriter will solve this problem.
#2 Scientific or case study proof of your capabilities. Working with your sales team, find out the questions that your customers typically ask about your product or service and use those answers to create the appropriate case studies that convert your website visitors.
#3 Actual photography of your facilities and/or products. Give buyers an inside and detailed look at your company. Great photos often times create appeal for your company…for example, one of our clients is a print shop, they have a huge facility and we placed a large photo front and center on the homepage to ensure visitors know right away what size company they are working with.
#4 Benefits, Benefits, Benefits. This is marketing 101; always clearly identify the advantages of hiring your firm over others. Advantages can include years of experience, your progressive approach, awards you’ve won and much more.
#5 Certifications/Associations. In today’s business environment, being a member of an organization or having an appropriate certification is a great way to showcase that you are involved in the community and are a reputable company.
Our marketing firm, Infinite Communications, has been working with Manufacturing & Industrial companies for the last 8 years, helping them increase revenue through improved online communications, including: websites, search engine optimization and much more.
Please contact me at Parham@infinitecomm.net or 818.990.9843 to learn about how we can help you.