The reason you need to continue your Internet Marketing efforts is so you don’t lose your leads & traffic to your competitors, especially where competition is tough. If you are in a competitive industry, then maintaining your traffic is imperative because reduced traffic means reduced sales. Here are some factors to explain why this is an on-going effort:
1. On-going review of your Google Analytics:
You need to have a knowledgeable company review your analytics on a monthly basis, what are your monthly results, which pages are doing better, which keywords are people searching to find your site, how many views is the website currently getting and from what sources. Understanding analytics creates a game plan and monthly focus to maintain and increase the bottom-line. In addition, this gives insight on the updates you should make on landing pages and see which pages can convert better.
2. Google wants to see a fresh website (content creation):
Google crawls your website regularly. Without new content added to current pages or new pages created and keywords added in your meta data (meta tags, alt tags, h1 & h2 headers), Google will not see your website as relevant. If you lose 100+ visits a month — that could be 10+ calls per month. Your marketing firm should know your business inside out and optimize these pages to maintain and increase traffic.
3. Google wants to see your website linked consistently with Directories, Social Media and include various media such as YouTube videos & other imagery:
When your site is updated on quality directories and on social media platforms it makes Google see your site as a relevant source – especially if they are getting traffic from those sites. When they see your site gaining attention on different platforms, your website can be placed higher than your competition in the search results. Embedding new videos and other visual media frequently will also show Google that you are keeping the user engaged, which helps you get higher keyword rankings and more traffic.
4. Google algorithm changes:
We get many calls each month with people saying their traffic dropped because of algorithm changes. Google changes their search engine algorithm quite often. If you are not up to date with the items they want, you will see a drop in traffic. We stay up to date with the latest Google trends and changes in order to keep your website current with every change.
5. Reputation management/competition analysis:
Any good online marketing campaign requires monitoring of your reputation of the offices and staying above the competition. We conduct this efficiently and consistently by keeping your brand, and your company’s profile in top-notch shape that helps with creating trust, with the outcome being more leads.
6. Integrated campaign (All-Inclusive):
An Integrated campaign is what results in continuous traffic and growth over the years. Everything combined together generates more traffic to the website, thus generating leads. If you stop working on everything from on-site SEO to off-site marketing you lose the number of times prospects visit your website.
For example, the organic results on Google and YouTube video views combined with validation on Social Media builds trust with visitors and local communities. The greater the trust your site can build, the increased opportunity for calls and form leads.
To generate the new projected number of leads, an overall combined effort is required. A multi-pronged approach allows many of these tactics to work together and supplement each other for the ultimate goal of generating mass leads.