A responsive website creates easy reading and navigation across a wide range of devices, from desktop computer monitors to tablets and mobile phones. Essentially, you have the same website with a consistent look-and-feel, and it “adapts” or “responds” to the device or platform you are using.
As more and more people are spending time online with their phones, it is clear that online browsing is dominated by mobile use. Since people are using their phones, tablets, and hand held devices to go online, having a website that is responsive (or mobile friendly) is more important than ever.
Responsive website example – E-Poll Market Research
How many times have you been on a website with your phone that drove you crazy because you had to constantly resize the screen? Or the site seemed broken because your screen size is smaller than what the design was initially designed for.
Now you know why Google released the big Mobile Friendly Update.
Major Benefits of Having A Responsive Website
- When you want to update your website in the future, you only have to update one website.
- It is cost effective. By maintaining one website, you save time and money. It uses less resources than maintaining a separate website for mobile and one for desktop.
- It’s user friendly – for any sized screen – with an easy navigation without having to resize, pan, or scroll across.
Responsive website example – Washington Dental
Don’t Have A Responsive Site?
If you don’t have a responsive website, you may be losing valuable traffic. Your website may not be found in mobile searches because of Google’s new algorithm. Overall, your visitors may leave your site and visit another website (i.e. your competitor’s) that is easy to use.
Invest in a responsive website that is mobile-capable, user-friendly, and keeps your traffic flowing regardless of Google’s latest updates.
Interested in learning more, or want a free analysis to find out if your website is mobile-friendly? Just give us a call at 818.990.9843.