With more than 300 million active users on Instagram every month, 30 billion photos shared, and 2.5 billion likes a day* Instagram is an ever growing tool for marketing your business.
How Can You Use Instagram for Your Business?
Consumers can make their brand a viral marketing success through Instagram. You can:
- Engage your consumers through interesting pictures and hash-tags
- Stay up to date with current trends
- Show off the “fun” side of your business.
An Example of an engaging Instagram post by Starbucks:
First Steps to Take:
- You’ll need to create a business account for your Instagram
- Connect your Instagram to your Facebook business account
- Most importantly, create a specific brand strategy, for example decide whether you want your brand to be represented as playful or an authoritative manner.
Managing Your Instagram Account:
- Have your photos and videos consistently posted on the application. There are specific recommendations for certain business and brands.
- Maintain a plan for the type of pictures you want to post, and how frequently they are posted.
- Make sure your photos represent a unique way of how your business sees the world. Stick to your original strategy and revisit in a month or so.
Throughout your page, you want to keep consistency and a particular visual experience.
How to Use Hash-tags
Have people find your brand through hashtags (#’s) when you post a photo. It is an easy and clever way for consumers to find your brand. Be creative, but do not use too many or you will start to look desperate for followers.
Grow Your Followers By Interacting With Them
Don’t forget to appreciate your followers by:
- Liking their photos
- Comment on their photos
- Reposting any of the great pictures they post of your brand
- Hosting a Sweepstake or other giveaway/contest
By posting great pictures, following your followers, and even running Instagram contests, you can maintain an account worth following.
Overall, Instagram can keep your consumers engaged with your product and work as a tool to market your brand in a competitive marketing world.
Need help running your businesses’ Instagram? Or need a specific brand strategy for your companies’ Instagram account? Contact us at 818.990.9843 for a free social media consultation.