How To Use Instagram To Market Your Business

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With more than 300 million active users on Instagram every month, 30 billion photos shared, and 2.5 billion likes a day* Instagram is an ever growing tool for marketing your business.

How Can You Use Instagram for Your Business?

Consumers can make their brand a viral marketing success through Instagram. You can:

  • Engage your consumers through interesting pictures and hash-tags
  • Stay up to date with current trends
  • Show off the “fun” side of your business.

An Example of an engaging Instagram post by Starbucks:

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First Steps to Take:

  • You’ll need to create a business account for your Instagram
  • Connect your Instagram to your Facebook business account
  • Most importantly, create a specific brand strategy, for example decide whether you want your brand to be represented as playful or an authoritative manner.

Managing Your Instagram Account:

  • Have your photos and videos consistently posted on the application. There are specific recommendations for certain business and brands.
  • Maintain a plan for the type of pictures you want to post, and how frequently they are posted.
  • Make sure your photos represent a unique way of how your business sees the world. Stick to your original strategy and revisit in a month or so.

Throughout your page, you want to keep consistency and a particular visual experience.

How to Use Hash-tags

Have people find your brand through hashtags (#’s) when you post a photo. It is an easy and clever way for consumers to find your brand. Be creative, but do not use too many or you will start to look desperate for followers.

Grow Your Followers By Interacting With Them

Don’t forget to appreciate your followers by:

  • Liking their photos
  • Comment on their photos
  • Reposting any of the great pictures they post of your brand
  • Hosting a Sweepstake or other giveaway/contest

By posting great pictures, following your followers, and even running Instagram contests, you can maintain an account worth following.

Overall, Instagram can keep your consumers engaged with your product and work as a tool to market your brand in a competitive marketing world.

Need help running your businesses’ Instagram? Or need a specific brand strategy for your companies’ Instagram account? Contact us at 818.990.9843 for a free social media consultation.

*https://instagram.com/press/

Google’s Big Mobile-Friendly Update: Starting April 21

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On April 21, 2015 Google will release a “mobile-friendly” update that can affect websites that are not mobile-friendly. If your website is not responsive, or is not mobile-friendly this can affect you.

Do you use a mobile device (i.e. smartphone or tablet)? You probably do. You probably also use your mobile device to search, buy, and find information online. Google knows this information, which is why they are taking such action.

What happens if my website is not mobile-friendly?

Google wants its users to have an easy navigation experience on their search engine. Mobile-friendly websites make the navigation experience easier. As such, they may rank those sites that are not mobile-friendly lower. Google specifically stated on its blog “users will find it easier to get relevant, high quality search results that are optimized for their devices.”

To emphasize: now is more important than ever to make sure your website is mobile-friendly.

Look at our example below. The screen shot from our mobile phone indicates which websites are mobile-friendly. Our client Dr. Stelmach’s website has a note from Google that it is “mobile-friendly”. This means his website will not be negatively impacted by Google’s algorithm change due to drop April 21st, 2015.

Do your business a favor, keep your traffic flowing, and invest in a mobile-friendly website today. Call us today at 818.990.9843 for a free website consultation.

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The Best Way To Promote Your Product Or Service

Affordable landing pages

By popular demand, Infinite Communications is now offering a $499 LANDING PAGE SPECIAL  for your business. As you may know from our other blog “What is a Landing Page & Five Tips to Create One That Influences Your Website Visitors”, a landing page is vital to marketing your business online. A landing page promotes your business, and prompt visitors to take action.

Proven Results

According to a web-marketing group, “40% of people respond better to visual information than text”. The images, graphics, and videos used on your landing page can better persuade visitors to take action. Interest your visitors to purchase exactly what they want from your business.

Features

This new one page website will include visually engaging design, an image gallery with zoom, two contact forms for lead generations and clickable phone numbers for visitors to immediately call your business. Most importantly, the website will be “responsive”. A responsive site means the site will automatically adapt to desktop, tablets, and mobile devices will of any size.

Pricing

Clients will only have to pay a one time fee of $499 plus $15 per month for hosting and maintaining the website.

Infinite Communications has already sold 50 landing pages to various businesses in Southern California before the anticipated release date. If you want to promote action from your clients, have them choose your business in a matter of minutes, and increase your sales, then get your landing page today!

3 Types of Marketing Content Every Business Should Implement

3 Types of Marketing Content Every Business Should Implement

Developing content to promote and gain exposure for your business is a must for every marketing director or business owner to generate revenue on the Internet. Below are 3 types of marketing content your business needs to implement: 

1. Website Copywriting

There’s a lot of information on copywriting but knowing your audience is the one thing you should always have in mind when copywriting. The approach that you take will depend solely on whom you will be speaking with.

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For example, if you’re writing for a dental practice offering dental services, then you will be writing to people looking for dental work. With this information, you now know that your main task is to persuade the audience in choosing your dental office over others. Highlighting the services offered, the benefits of these services and what can go wrong if the patient doesn’t have the treatment completed. A simple fact is that people do not like visiting the dentist so it’s also important to come off as warm and friendly to help your patients feel comfortable in choosing your office.

2. Online Press Releases

An effective way to gain publicity towards a particular product/service is through the use of press releases. Press releases can be made much simpler by following the next few pieces of advice.

A press release can be summed up with: who, what, where, when, and how. Press releases are not tackled from a marketer’s perspective, but rather a journalist’s perspective. Facts are an essential part of a press release. Who is offering the product/service, what are they offering, where it can be purchased, when will it be offered, and how does it benefit the customer. You want to be as objective as possible; no subjective words like “I, you, or your”.

3. Keyword Implementation – Search Engine Optimization (SEO)

Search engines are a very important source for gaining leads. We live in a digital age where an online presence is an absolute must for any company that wants to succeed. The key to succeeding in SEO is keyword research and implementation. If you can’t figure out which keywords your consumers are typing into the search bar to find your product/service, then you won’t generate the traffic you’re seeking.

A couple helpful tools that will help you in your keyword-researching quest are Google Analytics and Google AdWords. Google is the #1 leading search engine so it’d be a wise choice to use a program written exclusively by Google for SEO purposes.

A good starting point is to simply place yourself in your customer’s shoes. Say you have an automotive repair shop called Bob’s Body Shop located in Los Angeles. Act as if you’re a customer who’s looking for a place to get their car fixed in LA, what are you going to search for? What will you actually type into the search bar? Probably phrases such as “los angeles car repair” or “cheap oil change in los angeles”. Comprise a list of many different words or phrases before you start researching popular keywords.

At Infinite Communications, we work with small businesses to develop all types of content ranging from articles and press releases to infographics. Contact us with any questions you may have info@infinitecomm.net.

 

5 Apps & Websites You Should Know About

Internet marketing is filled with a million different tools and counting. It’s hard to discern which ones are actually useful. Here at Infinite we wanted to support your goals by sharing 5 tools that are well regarded. Internet Marketing Support

Canva – We’re lucky to have a team of skilled Photoshop designers to create beautiful graphics, however that may not be the case for your small business. Canva is a solid tool with many tutorials, filters and functions that will help your team create graphics to implement in your digital marketing campaign.

ScheduGram – This is one of the tools that allows you to edit photos and schedule your posts for Instagram (note: the tool has not been used by our office). We definitely recommend Instagram for businesses that have visually simulating photos to share and this tool can help streamline your posts.

Design Seeds – Choosing the right color palette for your brand may be one of the most important decisions you make. Using this website’s Palette search will give you a clear vision for the colors to represent your brand in a beautiful and clean manner!

Unsplash – This website features 10 free stock photos a day and they all look polished. Spruce up your content and Instagram posts with these high-quality photos.

Hubspot Topic Generator – Creating quality content is more important than ever in your monthly marketing campaigns. Need ideas for a Blog Topic or Article to market your business? Simply type in a couple keywords and instantly you will get a handful of great blog topics you and your team can write!