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Why Every Business Should Be Running PPC (Pay-per-Click)

Millions of businesses use Google Adwords/Pay-Per-Click campaigns to get found and generate business. PPC (Pay-Per-Click) is a sponsored ad service offered by Google (and other search engines) and is displayed on search engine results pages and you are charged each time your ad is clicked (the reason it’s called Pay-Per-Click). Google’s PPC program is called Adwords, a robust platform that allows you to set up ad campaigns with ads you create to target specific keywords you want to be found for. How much you pay-per-each click is determined by many factors, mainly the level of competition of that particular keyword.

Why PPC is Often Overlooked

PPC is often overlooked because SEO (Search Engine Optimization) becomes the main focus in most Internet Marketing campaigns… and though SEO is a must for any successful long term Internet Marketing Campaign, it DOES take time and there are no guarantees. However, PPC generates immediate traffic, and should be looked at as a supplement to your Internet Marketing campaign. If done correctly, you will be gaining positive ROI by generating more revenue from your PPC efforts than what you are spending on clicks. This can happen right away and as long as you are paying for those clicks, your ads will keep performing. So you shouldn’t be comparing SEO to PPC and choosing one or the other, you should be taking advantage of both to maximize your presence on search engines, which results in more business through your website. PPC can be an integral part of any campaign or in some cases the main focus depending on the industry you are in.

Do I need to run a PPC campaign?

While Search Engine Optimization is a highly recommended Internet marketing practice because you are not paying for every click your website receives, we know that PPC is beneficial because of the immediate results it provides in terms of online exposure. And if you can find that proper balance between SEO and PPC, you will drastically improve your marketing. Of course that is easier said than done.

Difference Between PPC vs. Organic Search

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*PPC in Red, Organic in Blue. Hollywood Dentist is a client of ours.

Organic search results TAKE TIME. It’s not immediate, and in most competitive spaces can take more than months or years to start seeing quality organic traffic. This is where PPC comes into the equation: it offers immediate results – at the cost of paying Google for every click you receive. Another plus is you have full control, you can raise or drop your click budget, you can revise ads at any time, and there are a broad range of options and settings that allow you to make tweaks that can improve your results. What PPC does is effectively kick-start your online marketing campaign while you work towards improving your traffic through organic search results on a month-to-month basis. SEO requires ongoing work and results are earned over time, though it takes much longer it is often seen as a better long-term investment.

Do I still need PPC if my website is SEO optimized and is already generating high organic traffic?

This depends on how much business you seek, of course the more the merrier correct? So our answer will be yes, you should still consider PPC. The reason is because PPC offers a perk not found anywhere else. In an SEO campaign, there will always be keywords that you are putting your efforts into, which may never generate traffic for you. There will also be many keywords you would like to rank highly for, but cannot. In comes PPC. PPC can be used to generate immediate results for those keywords that you are not organically ranking for, if you have the budget!

Doing PPC right requires time, effort and skill.

If it was as easy as setting a budget and writing an ad, and in pours the traffic, then everyone would be doing it. This is not the reality. The basics of a successful PPC campaign include:

  • properly configure initial set-up including location settings, ad and bid budgets
  • specific ad and keyword grouping, including individual keyword bidding
  • a relative, quality landing page that your ads land on – this page has to sell the initial interest you generated when someone clicked your ad
  • conversion tracking set up and constant management of the account to improve ROI – measuring results is a must

There is a lot more that goes into properly creating and running a successful PPC campaign but in conclusion, the combination of a long-term SEO strategy combined with a PPC campaign creates a strong faucet of leads that your business may be yearning for! Don’t know where to start, or have no time to manage your own PPC campaign? Let us help. Call us @ 818-990-9843 and we’ll give you a FREE 30-minute PPC consultation.

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Infinite Explains: Responsive Website Design

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A responsive website creates easy reading and navigation across a wide range of devices, from desktop computer monitors to tablets and mobile phones. Essentially, you have the same website with a consistent look-and-feel, and it “adapts” or “responds” to the device or platform you are using.

Online Browsing 

As more and more people are spending time online with their phones, it is clear that online browsing is dominated by mobile use. Since people are using their phones, tablets, and hand held devices to go online, having a website that is responsive (or mobile friendly) is more important than ever.

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Responsive website example – E-Poll Market Research

Google’s Response

How many times have you been on a website with your phone that drove you crazy because you had to constantly resize the screen? Or the site seemed broken because your screen size is smaller than what the design was initially designed for.

Now you know why Google released the big Mobile Friendly Update.

Major Benefits of Having A Responsive Website

  • When you want to update your website in the future, you only have to update one website.
  • It is cost effective. By maintaining one website, you save time and money. It uses less resources than maintaining a separate website for mobile and one for desktop.
  • It’s user friendly – for any sized screen – with an easy navigation without having to resize, pan, or scroll across.

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Responsive website example – Washington Dental

Don’t Have A Responsive Site?

If you don’t have a responsive website, you may be losing valuable traffic. Your website may not be found in mobile searches because of Google’s new algorithm. Overall, your visitors may leave your site and visit another website (i.e. your competitor’s) that is easy to use.

Invest in a responsive website that is mobile-capable, user-friendly, and keeps your traffic flowing regardless of Google’s latest updates.

Interested in learning more, or want a free analysis to find out if your website is mobile-friendly? Just give us a call at 818.990.9843.

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How To Use Instagram To Market Your Business

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With more than 300 million active users on Instagram every month, 30 billion photos shared, and 2.5 billion likes a day* Instagram is an ever growing tool for marketing your business.

How Can You Use Instagram for Your Business?

Consumers can make their brand a viral marketing success through Instagram. You can:

  • Engage your consumers through interesting pictures and hash-tags
  • Stay up to date with current trends
  • Show off the “fun” side of your business.

An Example of an engaging Instagram post by Starbucks:

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First Steps to Take:

  • You’ll need to create a business account for your Instagram
  • Connect your Instagram to your Facebook business account
  • Most importantly, create a specific brand strategy, for example decide whether you want your brand to be represented as playful or an authoritative manner.

Managing Your Instagram Account:

  • Have your photos and videos consistently posted on the application. There are specific recommendations for certain business and brands.
  • Maintain a plan for the type of pictures you want to post, and how frequently they are posted.
  • Make sure your photos represent a unique way of how your business sees the world. Stick to your original strategy and revisit in a month or so.

Throughout your page, you want to keep consistency and a particular visual experience.

How to Use Hash-tags

Have people find your brand through hashtags (#’s) when you post a photo. It is an easy and clever way for consumers to find your brand. Be creative, but do not use too many or you will start to look desperate for followers.

Grow Your Followers By Interacting With Them

Don’t forget to appreciate your followers by:

  • Liking their photos
  • Comment on their photos
  • Reposting any of the great pictures they post of your brand
  • Hosting a Sweepstake or other giveaway/contest

By posting great pictures, following your followers, and even running Instagram contests, you can maintain an account worth following.

Overall, Instagram can keep your consumers engaged with your product and work as a tool to market your brand in a competitive marketing world.

Need help running your businesses’ Instagram? Or need a specific brand strategy for your companies’ Instagram account? Contact us at 818.990.9843 for a free social media consultation.

*https://instagram.com/press/

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Google’s Big Mobile-Friendly Update: Starting April 21

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On April 21, 2015 Google will release a “mobile-friendly” update that can affect websites that are not mobile-friendly. If your website is not responsive, or is not mobile-friendly this can affect you.

Do you use a mobile device (i.e. smartphone or tablet)? You probably do. You probably also use your mobile device to search, buy, and find information online. Google knows this information, which is why they are taking such action.

What happens if my website is not mobile-friendly?

Google wants its users to have an easy navigation experience on their search engine. Mobile-friendly websites make the navigation experience easier. As such, they may rank those sites that are not mobile-friendly lower. Google specifically stated on its blog “users will find it easier to get relevant, high quality search results that are optimized for their devices.”

To emphasize: now is more important than ever to make sure your website is mobile-friendly.

Look at our example below. The screen shot from our mobile phone indicates which websites are mobile-friendly. Our client Dr. Stelmach’s website has a note from Google that it is “mobile-friendly”. This means his website will not be negatively impacted by Google’s algorithm change due to drop April 21st, 2015.

Do your business a favor, keep your traffic flowing, and invest in a mobile-friendly website today. Call us today at 818.990.9843 for a free website consultation.

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The Best Way To Promote Your Product Or Service

Affordable landing pages

By popular demand, Infinite Communications is now offering a $499 LANDING PAGE SPECIAL  for your business. As you may know from our other blog “What is a Landing Page & Five Tips to Create One That Influences Your Website Visitors”, a landing page is vital to marketing your business online. A landing page promotes your business, and prompt visitors to take action.

Proven Results

According to a web-marketing group, “40% of people respond better to visual information than text”. The images, graphics, and videos used on your landing page can better persuade visitors to take action. Interest your visitors to purchase exactly what they want from your business.

Features

This new one page website will include visually engaging design, an image gallery with zoom, two contact forms for lead generations and clickable phone numbers for visitors to immediately call your business. Most importantly, the website will be “responsive”. A responsive site means the site will automatically adapt to desktop, tablets, and mobile devices will of any size.

Pricing

Clients will only have to pay a one time fee of $499 plus $15 per month for hosting and maintaining the website.

Infinite Communications has already sold 50 landing pages to various businesses in Southern California before the anticipated release date. If you want to promote action from your clients, have them choose your business in a matter of minutes, and increase your sales, then get your landing page today!

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