Bastiat Partners

Branding & Web Design Case Study for Bastiat Partners. Services include: Brand strategy, research, and revamp of existing brand identity, logo design, business collateral design, and web design/development. Bastiat Partners specializes in custom direct investments for family offices located around the world. 

As Bastiat Partners started to expand, the managing partners realized it was time to develop a new branding identity with a high-end, modern website to attract the type of clientele they do business with.  The goal was to re-brand and create an identity based on 3 key fundamentals:

1- Exclusivity: Bastiat Partners only works with family offices that possess a high net worth, providing access to unique opportunities & private equity deals.

2 - Excellence: As a private investment banking boutique, which traces its roots back to Switzerland, the traditions of Swiss Excellence had to be conveyed.

3 - Memorable: A unique design concept with a luxurious feel, that makes the brand recognizable and memorable. 

Strategy & Results
Conducted an in-depth interview with Client and performed research in order to define the message and fully understand their audience. This information allowed the overall tone to be defined, along with the visual style to help execute their vision.

For the Brand Identity, styles & colors were created to correlate with wealth and luxury. Without losing a connection with the “B” in the old logo, the new symbol was creatively designed to maintain connection with the letter “B”, while introducing the letter “P” in a unique way, that is geometrically pleasing to the eye.

The new website design took an elegant, yet simplistic approach with prominent attention placed on the new brand. Content was kept to a minimum to maintain the essence of exclusivity, and hi-resolution imagery was used to emphasize the firm’s origins. The website was developed using the latest web technology for an “out-the-box” user experience. In addition, the website is fully responsive for a pleasurable browsing experience whether on a large screen, tablet or mobile device.

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