XTC / Lush

  The Challenge
XTC and Lush Shoes are sister boutiques located in Melrose and Studio City, California. They offer women’s shoes that are eclectic, funky, sexy, wild, and unique. They approached Infinite Communications to create a social media strategy plan to help increase their sales and store traffic.

Approach & Results:
Our approach was to create a custom 60-day social media calendar that could be easily integrated and implemented for the XTC/Lush Team. The calendar included daily content and editorial posts serving to maintain brand awareness. We also developed an outreach strategy that included a list of bloggers, stylists, and designers the team should approach for public recognition.

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