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Category Archives: Content Strategy

Search Engine Optimization 101 – What is Semantic Search

What is Semantic Search? An Introduction to Semantic Search At one time, Google search results for any particular query were quite varied, with results for just about every item that was linked to your keyword. For instance, if you input … Continue reading

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7 Marketing Statistics Every Manufacturer Should Know

A few weeks ago I was invited by the CMTC – California’s trusted resources for a thriving manufacturing industry – to present on topics related to website design and Internet marketing. Infinite Communications and CMTC have partnered together to educate … Continue reading

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5 Important Elements Manufacturing & Industrial Businesses Should Communicate On Their Websites

In the 7 years running our marketing firm, the biggest surprise for my colleagues is when they find out the number of industrial and manufacturing clients Infinite has for Search Engine Optimization and Internet marketing services. I’m often asked… “Wait, … Continue reading

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WHY SEO (INTERNET MARKETING) IS AN ON-GOING EFFORT

The reason you need to continue your Internet Marketing efforts is so you don’t lose your leads & traffic to your competitors, especially where competition is tough. If you are in a competitive industry, then maintaining your traffic is imperative … Continue reading

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Aim to Score Big – Identifying Target Audience & Demographics

If you were selling footballs, would you target the majority of your marketing to women? Probably not. While consulting for the Valley Economic Development Corporation, I would find many businesses making the mistake of not targeting their audience properly, thus … Continue reading

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