1080 Financial Group was transitioning from a traditional ﬁnancial planning ﬁrm to a fee-only ﬁduciary model. Standing out in a very competitive and saturated market is a challenge for every ﬁnancial advising group. We worked diligently with the 1080 Financial Group team and successfully established a web presence that generates new clientele and inquiries for 1080. One of the major challenges was organizing the website’s content in order for the Client’s various target audiences to obtain information easily. The goal was to re-brand and create an identity based on 3 key fundamentals:
- Forward Thinking: 1080 Financial wanted to portray a progressive identity online. Its team members, technology and overall values incorporate a progressive approach.
- Fee Only: As a fee-only advisor 1080 makes decisions in the best interest of the investor.
- Memorable: A unique design concept makes the brand recognizable- able and engages visitors to want to read about the ﬁrm and its offerings.