California Lightworks

Brand Identity/Logo Design · Package Design · Website Design & Development · SEO (Search Engine Optimization) · Email Marketing · Social Media Marketing · Content Marketing

The Challenge

With the proven success of its SolarStorm LED Grow Lights, California LightWorks was seeking to appeal to a new audience of commercial growers with a new line of products titled "SolarSystem". The challenge and opportunity was to bring a consistency in messaging, outreach and visual identity that solidifies California LightWorks as the preeminent LED Grow Lights company to both individuals as well as commercial growers.

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Approach & Results

  • We revamped current Branding and developed new Branding to reflect the new business model – SolarStorm & SolarSystem line of LED grow light products.
  • We created and implemented a comprehensive marketing strategy for long-term growth via: print / collateral design, social media, targeted advertising, trade show graphics, community outreach, press release development, search engine marketing and email marketing.
  • We developed a thorough understanding of the client’s business objectives, target audience, competitors, and industry trends in order to implement an intuitive and comprehensive campaign that is excellent.
  • Fully-mobile responsive website
  • Completely new branding
  • Establish Social Media Following and Consistent Engagement
  • A strong content-rich website optimized for search engines
  • Dedicated landing pages for various campaigns
  • Generated Leads via Social Media and Facebook advertising
  • Garnered traffic for Long Tail keywords pertaining to Client’s products
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