California State University, Northridge

Brand Identity · Print Design · Social Media Strategy · Video Production

The Challenge

California State University, Northridge: College of Business and Economics (COBAE)'s goal is to increase alumni participation and engagement using an integrated communication campaign.

View Video

Approach & Results

Our approach was to highlight the prowess of the University’s alumni and the value it can provide to those who become involved. We produced, shot, and edited a video of one their most successful alums, Roy Salter. The video featured how Mr. Salter benefited from the University’s education and the different ways he is giving back. In addition, we strategized a direct mail campaign by creating a new brand identity, Dean’s Circle, and a unique four-page foldout highlighting the opportunities and benefits of Alumni re-engaging with the University. The direct mail campaign was very successful bringing in a 4x return on investment.

  • "Working with the Infinite team, you can expect reliability, excellent designs, and creative marketing ideas. They are a great team all-around."

    Nathan Dail, Marketing Director
    California Pizza Kitchen

  • "Thanks to the team at Infinite we’ve definitely seen an increase in not only the quantity but also the quality of new leads coming from our website. I would highly recommend them to any business looking to grow their presence online."

    Jimmy Hamilton, President
    Pump Engineering & Q Air-California

  • "Infinite Communications delivered an effective website. They took the time to learn my business and implemented my input to create a site that helps sell to my target market. When it comes to anything online marketing, I always go to Infinite first."

    Charles Vsieh, President
    Insulated Products Company

  • "We have been working with Infinite for over 3 years. Before creating our website, they asked smart meaningful questions. This resulted in a website that has increased our overall business, nationwide."

    Stefan Nielsen, President
    Epax Systems

Start a conversation.

See how our website services & marketing strategies can increase your sales opportunities.

818.990.9843 Contact Us Today