The Challenge
W Machine Works needed to modernize their brand in the form of a mobile-responsive website as well a company brochure to highlight its capabilities as a leader of manufacturing in the aerospace and defense industry.
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Approach & Results
Our initial meeting was in-person, where we received a full tour of the W Machine Works 27,000 SF facility and spoke directly with key employees to get a full understanding of the business. By asking the right questions and listening, we were able to customize a website that spoke directly to the needs and wants of their target audience.
By capturing real photos of the facilities, machines and employees we were able to paint a full picture of the brand in the new website that is unique and memorable. The bold blue colors of the W Machine Works brand coupled with the high-quality imagery and an easy-to-use interface shaped the foundation of the new website. Website can now easily view a full list of capabilities, machines, learn more about the management team, order processing and even request a quote with a click of a button.
In order to match the new look-and-feel of the website, we redesigned the W Machine Works company brochure. The unique proposition of W Machine Works is their customer centric model - EPPIC (Equipment, People, Process, Innovation, Collaboration) - which we highlighted throughout the print collateral.
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"We have been working with Infinite for over 3 years. Before creating our website, they asked smart meaningful questions. This resulted in a website that has increased our overall business, nationwide."
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